Terms & Conditions

1. Acceptance of Terms

By accessing or using the website and services of Litchoo (litchoo.com) ("we", "our", "us"), you agree to be bound by these Terms & Conditions. If you do not agree, please do not use our website or services.

2. About Litchoo

Litchoo (litchoo.com) is an AI-driven digital marketing and web development agency. We specialise in performance marketing, SEO, Meta & Google Ads, marketing automation, websites (Next.js, WordPress, Shopify) and CRO-focused digital strategy.

3. Use of Our Services

3.1 Eligibility

You must be at least 18 years old and capable of entering into a legally binding agreement to use our services.

3.2 Service Engagement

Specific scope, deliverables, timelines, and commercial terms will be set out in a separate proposal, contract, or statement of work agreed between you and Litchoo.

3.3 Acceptable Use

You agree not to:

• Use our services for unlawful or harmful purposes
• Infringe on any third-party rights while using our services
• Attempt to gain unauthorized access to our systems
• Misuse tracking, analytics, or advertising tools we provide

4. Fees & Payment

Unless otherwise agreed in writing:

• Fees and payment terms are defined in your proposal or contract.
• Ad budgets paid to Google, Meta or other platforms are usually separate from our service fees.
• Late payments may lead to service suspension or termination.

5. Intellectual Property

5.1 Our IP & Tools

All AI workflows, frameworks, internal tools, designs, and processes created by Litchoo remain our intellectual property, unless explicitly transferred in writing.

5.2 Client Assets

You retain ownership of your brand assets, logos, product data, creatives, and any material you provide to us. You grant Litchoo a limited license to use these solely to deliver the agreed services.

6. Confidentiality

Both parties agree to keep confidential any non-public information shared during the engagement, and to use it only for the purpose of delivering or receiving services. This obligation survives the end of the engagement.

7. No Guarantee of Results

Marketing and growth outcomes depend on many external factors. While Litchoo aims to deliver performance-driven work, we do not guarantee:

• Specific revenue, ROAS, or ROI figures
• Exact rankings on search engines
• Minimum lead volumes or sales numbers
• Success of any specific campaign or experiment

8. Limitation of Liability

To the maximum extent permitted by law:

• Litchoo will not be liable for any indirect, incidental, or consequential damages.
• Our total liability for any claim is limited to the amount paid by you to Litchoo for the service giving rise to that claim in the last 3 months.

9. Termination

Either party may terminate an engagement as per the notice period and terms mentioned in the relevant contract or proposal. Upon termination:

• All outstanding invoices become payable immediately.
• Access to any Litchoo-managed tools, dashboards, or assets may be withdrawn.

10. Third-Party Platforms

Our services often depend on third-party platforms (Google, Meta, Shopify, etc.). We are not responsible for changes in their policies, algorithms, pricing, or downtime that may affect your results or campaigns.

11. Governing Law & Dispute Resolution

These Terms are governed by the laws of India. Any disputes will be subject to the exclusive jurisdiction of the courts of your and Litchoo's mutually agreed jurisdiction, typically where the contract specifies.

12. Changes to These Terms

We may update these Terms & Conditions from time to time. Updates will be posted on this page with an updated "Last Updated" date. Continued use of our website or services means you accept the revised terms.

13. Contact Information

For any questions related to these Terms & Conditions, you can contact: